About the Tag Collab

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About The TAG Collab

The TAG Collab is a space where leadership, storytelling, and cultural insight intersect. Written by Teri Arvesu González—a 15-time Emmy-winning media executive, strategist, and advocate for social impact—this Substack explores how we build brands, connections, and communities from the inside out.

Here, you’ll find thought-provoking essays, practical frameworks, and behind-the-scenes reflections on:

  • Latina Leadership & Cultural Duality – Navigating ambition, identity, and belonging in professional spaces

  • Strategic Networking – Turning connections into capital and community

  • Brand Storytelling – Leveraging narrative to align teams, inspire audiences, and drive social change

  • Behavioral Science & Leadership – Insights into how we think, act, and influence as leaders

  • Social Impact & Sustainability – Bridging business and purpose for meaningful, measurable change

This isn’t just theory—it’s real-world wisdom gathered from decades in newsrooms, boardrooms, and community rooms. Whether you’re a leader, a creator, a changemaker, or simply curious about how influence works, The TAG Collab offers tools and inspiration to help you go your own way—and bring others along with you.

Come for the insights. Stay for the community.

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The TAG Collab explores leadership, storytelling, and cultural identity. Teri Arvesu González shares insights on Latina leadership, networking, brand storytelling, and creating impact with purpose.

People

Teri Arvesu Gonzalez is the founder of The TAG Collab. 15 x Emmy award winner.