Beyond SEO: Why LLM Optimization is the New Frontier for Brand Visibility

Don't let the fact that some of these acronyms sound like R2-D2 intimidate you.

For years, SEO (Search Engine Optimization) has been the gold standard for discoverability. We've obsessed over keywords, backlinks, metadata, and search rankings—rightfully so. Google search has been our main highway for visibility, and mastering its rules meant driving traffic, building authority, and growing business.